marketechnique

Social + Digital Media » Integrated

Who We Are

Established in 2003, we are a NYC-based consultancy with a team of senior-level, highly experienced and specialized personnel. Over a seven-year history of successful projects and satisfied clients, Marketechnique has advised the country's most respected media brands and emerging startups alike.

One-part social media agency, one part start-up and brand consultancy, and specializing in helping you manage and grow your digital business.

What does that mean? Well, if you are a launching a new product, a new website, or a new business, we can support your editorial, marketing and business teams end-to-end, collaborating with them to drive cost-efficiencies, content and product development, distribution and marketing.


Our Approach


In an ever-evolving digital media landscape, where best practices change every few months, we utilize our experience and up-to-the-minute knowledge to keep our clients and their projects on the cutting edge.

Our process is collaborative, modular, adaptive and can scale to your organization's size and budget requirements. Our work is broken down into four core areas:

  • Social Media Strategy
  • Social Media Marketing
  • Social Media Analytics
  • Digital Media Best Practices

Around these areas we offer ongoing and transitional consulting services, allowing us to build a foundation for our clients, train internal teams, and, as needed, provide ongoing managed services.

Our Advantage


  • Nimble boutique consultancy that can scale
  • Team of senior-level, highly experienced and specialized personnel
  • End-to-end support and 360° of digital media expertise
  • Established in 2003
  • Founder and president has 20+ years of experience in the media, marketing and Web industries
  • 5-year record of successful projects and satisfied clients
See Our Case Studies

Our Team


Hart Hooton

Hart Hooton

Founder & President

Hart Hooton's experience spans 25 years as editor and business executive in start-up and mainstream media companies. An early innovator in digital media, he helped steward Sports Illustrated's SI.com, building a joint venture between CNN and Time Inc. and launching CNNSI.com in 1997. In 2003, Hart founded Marketechnique, where he specializes in helping old media integrate with new.

Jen Vento

Jen Vento

Project Management

Jennifer Vento has been leading technology initiatives for almost ten years, specializing in technical and creative project management, video development and production. Jen is also a founding team member of Personal Democracy Forum, helping launch their Web publishing business and working on all of their conferences and digital products.

Jen Vento

David Dundas

Social Media Consultant

David Dundas is an expert in the business of launching and growing emerging media properties such as social networks and mobile and online video sites, including lead roles in the launch of You Are TV, Thumbplay and Flycell. Currently, David is launching a new mobile commerce venture.

Jen Vento

Melissa Vergara

Production / Operations

Melissa Vergara joined Marketechnique after graduating from Barnard College in New York City. Her work at the firm includes financial modeling, information architecture, web analytics, media buying and campaign management, as well as developing work product for all our digital media projects and clients.